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The Musician's IndexIssue 1 Article Spreadpp. 03-04
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Season Pass: How TMI Turned Superfans Into Investors
The platform's season pass model gave its most dedicated fans a stake in the platform's success
When TMI launched its Season Pass program, the founding team was nervous. Would music fans pay $49.99 for a platform-wide subscription on top of individual artist fan clubs?
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When TMI launched its Season Pass program, the founding team was nervous. Would music fans pay $49.99 for a platform-wide subscription on top of individual artist fan clubs?

The answer: 3,200 Season Pass holders in the first 30 days. Monthly recurring revenue from Season Pass alone: $159,968. Annual run rate: $1.9M.

What Season Pass Includes

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