The Musician's IndexIssue 1 Article Spreadpp. 03-04
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The Rise of DJ Culture on TMI: From Bedroom Sets to Live Venues
How the platform turned amateur selectors into headlining acts with global audiences
Two years ago, DJ Kairo was spinning sets in a converted garage in Newark, New Jersey. His audience was eleven people — mostly family, two friends, and a neighbor who wandered in by mistake.
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Two years ago, DJ Kairo was spinning sets in a converted garage in Newark, New Jersey. His audience was eleven people — mostly family, two friends, and a neighbor who wandered in by mistake.
Today, Kairo broadcasts from the same setup to 4,400 simultaneous listeners every Friday night. He's turned down two venue residency offers because, as he puts it, 'the living room pays better.'
"I didn't need a club. TMI gave me a stage bigger than any club I've ever played."
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